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King’s Tire becomes first licensee to sell Continental retreads

King’s Tire in Bluefield, West Virginia, a 40-year-old tire dealership servicing the I-77 and I-81 corridor in southern West Virginia and southwest Virginia, will be supplied with flat, precure ContiTread™ products from Continental’s tread production facility in Morelia, Mexico. The retreaded ContiLifeCycle tires sold at King’s Tire will be the first produced in the U.S. from flat precure treads featuring the same pattern designs, rubber compounding and tread technology that are included in new Continental brand truck tires.

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